Lesson
3
Partnership Architecture

How to recruit high-quality sub-partners as a Deriv Master Partner

Learn how to attract direct sub-partners through your Deriv Master Partner link, use effective link placements, and track activity in Partner Hub.

Duration
5
minutes

Recruiting high-quality sub-partners means creating a clear route for capable people to become Deriv Partners through your Master Partner link. The goal is not to collect sign-ups. It is to attract partners who can reach an audience, promote responsibly, and build their own client-referral activity.

With Deriv's Master Partner programme, you receive a fixed 7.5% override on commissions earned by partners you directly refer. Deriv pays this separately, so it does not reduce the sub-partner's commission. The override applies to your direct sub-partners only. It does not extend to partners they may recruit. Read the Master Partner programme guide.

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Quick summary

  • Create content and link placements that speak to people with a clear audience or community
  • Show the direct, fixed 7.5% Master Partner relationship accurately wherever you promote the opportunity
  • Use the Master Partner report to review activity, then maintain a simple ID-based performance tracker
  • Improve the pages and placements that attract active partners, rather than chasing raw sign-up volume

Key terms for recruiting direct sub-partners

  • Master Partner: A Deriv partner who can earn from direct client referrals and receive a 7.5% override on the commissions of directly referred sub-partners
  • Direct sub-partner: A partner who signs up through your Master Partner referral link and is linked directly to your account after approval
  • Sub-partner commission: The commission a sub-partner earns from their own eligible referral activity
  • Master Partner override: The additional 7.5% commission Deriv pays to the Master Partner based on a direct sub-partner's commission
  • Referral-link placement: A page, post, video description, community resource, or email that gives prospective partners a clear route to your Master Partner link

How a direct Master Partner relationship works

The relationship is straightforward:

You share your Master Partner referral link → a prospective partner signs up and is approved → they become your direct sub-partner → they refer their own clients → they earn their own commission → Deriv pays you a separate 7.5% override on their commission

This is a one-level relationship. It is not a multi-level commission structure. Make that clear wherever you share the link and in any direct exchange.

Who should your Master Partner content speak to?

You may not know every person who signs up through a publicly shared Master Partner link. You do not need an interview process. Instead, design your content and link placements to appeal to people who already have a credible way to reach an audience.

Build your content around capability, not follower count

Use these six signals to decide whom your page, video, or community post is for:

Signal What to speak to in your content Why it matters
Audience fit People who can name the audience they serve and the problem their content solves A defined audience is more useful than a broad but passive following
Channel ownership Community owners, creators, educators, website publishers, and newsletter operators They have a repeatable route to reach people
Content evidence People already publishing useful education, analysis, or community resources Existing work is stronger evidence than a promise to promote later
Market knowledge Creators who understand a market's language and common questions Local context helps them communicate clearly and responsibly
Promotion plan People who can turn a topic into a guide, webinar, video series, or community post A specific channel makes the opportunity more practical
Compliance mindset Partners who value accurate information over pressure or earnings claims Trust protects both their audience and the partnership

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Deriv identifies educators, regional community leaders, and technical specialists as examples of profiles that can be well suited to the Master Partner programme. These are examples, not a guarantee of performance. What matters is whether the person can serve an audience responsibly and consistently. See the profile examples in the programme guide.

Where to find potential sub-partners

You can find potential sub-partners in places where people already show that they educate, organise, or communicate with a trading audience. A public profile is only a starting point, not an endorsement. Look at the person’s existing content and whether their approach is responsible before reaching out.

Where to look What to search for What to check
LinkedIn “Trading educator”, “forex educator”, “community manager”, plus a country or language Whether they publish educational posts, have a clear niche, and engage with a real audience
YouTube “Forex education”, “trading psychology”, or a market-specific search such as “forex education Kenya” Whether their videos teach clearly, include risk-aware language, and attract meaningful discussion
TradingView Ideas Analysts who publish market ideas, explain charts, or run live streams Whether they consistently explain their thinking rather than make unrealistic performance claims
Instagram or TikTok search Hashtags such as #forexeducation, #tradingeducation, or local-language equivalents Whether the creator has useful content and genuine comments, rather than only follower numbers
Public Telegram or WhatsApp communities Public groups focused on trading education, market discussion, or local trader communities Whether the group has clear rules, active moderation, and useful discussion rather than spam
Local webinars, meet-ups, and online communities Speakers, hosts, or regular contributors Whether they already have a defined audience and an educational role

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A Master Partner could begin with one market and one channel, for example: search LinkedIn and YouTube for trading educators in their preferred language, review recent content, then contact only people whose audience and approach genuinely fit.

Where to share your Master Partner link

Share your link in places where people already come to learn from you, use your resources, or join your community. Each placement should make it clear that the opportunity is intended for people who can responsibly introduce Deriv to an audience of their own.

Placement How to use it Example
Website partner page Create one permanent page explaining who the opportunity suits and place your Master Partner link there yourdomain.com/partner-with-me or a “Partner with me” page in your site navigation
Link-in-bio page Add a clearly labelled route from your social profiles to the partner page or Master Partner link A “For creators and community owners” button in your Instagram or TikTok bio
Educational video description Add the link below a video that explains how creators or community leaders can build responsible referral content A YouTube video about running a trading-education community, with the link in its description
Pinned community resource Add it to a community's rules, welcome guide, or resource directory where it is appropriate to do so A pinned Telegram or WhatsApp resource post for members who want to become partners
Newsletter or email resource Include it in an email sent to people who already subscribe to your educational content A “Resources for educators and community owners” section in a monthly newsletter
Relevant social post Link from a post that shows the work of a responsible partner, rather than making an unsupported earning claim A LinkedIn, Facebook, or X post about creating educational content for a trading audience

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Where you use the link, describe the published programme mechanics accurately. Do not use earnings claims, imply guaranteed approval, or promise results you cannot control.

Use the Partner Hub and your own tracker together

The Partner Hub's Master Partner view is useful for checking overall activity. It can show your active sub-partner count, Master Partner earnings, and contribution data for the selected period.

However, the view may show account IDs and contribution figures rather than a full relationship history. It is not a substitute for an ongoing performance record.

Create a simple tracker before you start sharing your link. Record only information you have a legitimate reason to keep and handle it in line with applicable privacy requirements. If someone signs up through a public link without introducing themselves, track the account reference and activity only. 

Field Why record it
Monthly contribution Shows how the account's contribution changes over time
Active period Helps you see whether activity is consistent or intermittent
Known contact or public-link sign-up Separates people you know directly from accounts that joined through public placements
Voluntary contact channel Lets you share resources only when the partner has chosen to be contactable
Notes on support provided Records any resources or help you gave through an agreed channel

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Illustrative figures only — not verified or representative of typical earnings.

The Master Partner report helps you review contribution data. Keep a separate, privacy-conscious tracker to monitor the account references and activity you can see over time.

A practical recruitment workflow

  1. Choose the audience your partner-content page or post is designed to reach
  2. Create one clear resource that explains the direct 7.5% Master Partner structure accurately
  3. Publish your Master Partner link in the placements that fit your existing content and community
  4. Review the Partner Hub monthly for active-sub-partner and contribution data
  5. Update your tracker with the account references and activity visible in the report
  6. Improve your content and resources based on the type of partners who become active

This approach does not guarantee that every sub-partner will become active. It helps you publish the opportunity in relevant places, monitor what you can see, and improve your support resources over time.

Next step: help the right partners get moving

Recruitment is only the start. Once a direct sub-partner joins, the most useful support is often practical: clear resources, an achievable first action, and an agreed rhythm for help.

Quiz

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FAQs

Can I earn from a sub-partner's own sub-partners?

No. The published Master Partner override is 7.5% of commissions earned by partners you directly refer. It does not extend to partners they may recruit.

Should I target people only because they have a large social following?

No. Follower count alone does not show whether someone has an engaged audience, a responsible promotion approach, or the ability to create useful content. Create pages and resources that speak to audience fit, channel ownership, and educational value instead.

Why should I keep a tracker if the Partner Hub has a Master Partner report?

The report helps you review overall activity and contribution data. Your tracker creates a time-based record of the account IDs, levels, activity, and contribution figures that matter to your Master Partner performance.


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