Partners
Partner Academy
Courses
Paid Ads 101
Course Intro

Paid Ads 101

Before you spend a single dollar on ads, know what makes a campaign worth running. This course walks you through building an organic foundation first, choosing the right ad platform for your content and audience, and testing small before you scale — so your paid budget amplifies what already works instead of masking what doesn't.

Intermediate
3
lessons
Intermediate
3
lessons
3D rendering of a metallic hand with a chrome cursor-style pointing finger clicking on a silver plaque with red 'ADS' text, accented by a red glass sphere and sparkle icon on a dark background.

What you'll learn

Learn how to validate your message organically, pick the ad platform that matches your audience's intent, and run disciplined budget tests that turn paid traffic into real Deriv referrals.

Why organic traffic validation and a clear partner value proposition should come before any ad spend
How to choose between Google Ads, Meta Ads, TikTok/YouTube, and PropellerAds based on demand capture vs. demand generation
Why conversion tracking through your PartnersHub link is what makes any campaign measurable
How to structure a small test budget, choose the right campaign objective, and A/B test creative before scaling spend

Course contents

1
How to build an affiliate marketing foundation before running partner paid advertising
Duration
4
minutes
Start Lesson
1
2
How to pick the right affiliate marketing ad platform for your Deriv partnership
Duration
6
minutes
Start Lesson
2
3
Affiliate Marketing with paid ads: how to get started without burning your budget
Duration
7
minutes
Start Lesson
3

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